Innovate Guyana
The Challenge
Partnered with The Guyana Economic Development Trust and Innovate Guyana—two premier economic development accelerators for startups and agribusinesses—I led a workshop aimed at enhancing retail sales strategies in Guyana’s rapidly expanding economy. This initiative provided a crucial platform to drive retail growth in one of the world’s most dynamic markets.
Expertise Provided
Market Analysis
Consumer Insights
Go-To-Market Strategy
The Solution
Drawing on my expertise in FMCG retail marketing and my understanding of Guyana's market dynamics, along with the competition from multinational corporations, I provided comprehensive insights on sampling, consumer engagement, shopper marketing, pricing strategies, and promotional tactics. I also advised on setting retail KPIs and identified key success behaviors, using best-in-class examples from the U.S. and other international markets to support my recommendations.